K-Beauty Signal — Insights https://sales-trend-eight.vercel.app/blog/en/ We collect Olive Young and Hwahae rankings and NAVER search indexes every day, and write down what is actually moving. en K-beauty is #1 in Japan — except in hair, where it sits third https://sales-trend-eight.vercel.app/blog/en/japan-kbeauty-gap-en/ https://sales-trend-eight.vercel.app/blog/en/japan-kbeauty-gap-en/ Korea held 33.5% of Japan's imported cosmetics market in Q1 2026. But eye makeup rose 18% while Korean lipstick fell 41%, and hair ranks third behind France and the US. Here is why reading only the Korean shelf misleads you when you build for Japan. Mon, 28 Sep 2026 08:00:00 +0900 PDRN is late to start now — search down 40%, still on 42 brands' shelves https://sales-trend-eight.vercel.app/blog/en/pdrn-cooling-en/ https://sales-trend-eight.vercel.app/blog/en/pdrn-cooling-en/ PDRN, the hottest ingredient in Korean beauty, has lost 40% of its search index over the last four weeks. Yet 42 brands still carry PDRN products on Olive Young. Here is what the numbers say about starting a PDRN product today. Sun, 27 Sep 2026 08:00:00 +0900