Korean beauty market by category

Rankings, median retail prices and estimated manufacturing costs for 41 Korean beauty categories, collected daily from Olive Young and Hwahae. · 2026-11-13

Sunscreen 30 products · 21 brands median ₩23,500 · cost ₩2,800~₩3,600 Serum & Ampoule 30 products · 22 brands median ₩26,600 · cost ₩3,200~₩4,100 Face Cream 30 products · 25 brands median ₩29,000 · cost ₩3,500~₩4,500 Toner 30 products · 23 brands median ₩22,300 · cost ₩2,700~₩3,500 Cleansing Foam & Gel 30 products · 22 brands median ₩16,200 · cost ₩1,900~₩2,500 Cleansing Oil & Balm 30 products · 21 brands median ₩20,330 · cost ₩2,400~₩3,200 Cleansing Water & Milk 30 products · 20 brands median ₩23,800 · cost ₩2,900~₩3,700 Toner Pads 30 products · 23 brands median ₩26,000 · cost ₩3,100~₩4,000 Sheet Masks 30 products · 17 brands median ₩18,000 · cost ₩2,200~₩2,800 Wash-off Masks 30 products · 23 brands median ₩20,900 · cost ₩2,500~₩3,200 Face Lotion 30 products · 17 brands median ₩27,900 · cost ₩3,300~₩4,300 Lip Makeup 30 products · 21 brands median ₩13,730 · cost ₩1,600~₩2,100 Base Makeup 30 products · 17 brands median ₩18,700 · cost ₩2,200~₩2,900 Eye Makeup 30 products · 23 brands median ₩14,400 · cost ₩1,700~₩2,200 Shampoo & Scalp 30 products · 18 brands median ₩22,800 · cost ₩2,700~₩3,500 Hair Treatment 30 products · 22 brands median ₩24,900 · cost ₩3,000~₩3,900 Hair Essence 30 products · 22 brands median ₩22,500 · cost ₩2,700~₩3,500 Body Lotion & Cream 30 products · 20 brands median ₩25,900 · cost ₩3,100~₩4,000 Sun Stick 30 products · 23 brands median ₩18,500 · cost ₩2,200~₩2,900 Sun Cushion 30 products · 20 brands median ₩24,900 · cost ₩3,000~₩3,900 Tanning & After-sun 24 products · 15 brands median ₩12,900 · cost ₩1,500~₩2,000 Nose Packs 30 products · 18 brands median ₩10,900 · cost ₩1,300~₩1,700 Spot Patches 30 products · 21 brands median ₩22,000 · cost ₩2,600~₩3,400 Peeling & Scrub 30 products · 22 brands median ₩17,520 · cost ₩2,100~₩2,700 Hand Care 30 products · 16 brands median ₩16,900 · cost ₩2,000~₩2,600 Foot Care 30 products · 19 brands median ₩9,210 · cost ₩1,100~₩1,400 Baby & Maternity 30 products · 12 brands median ₩25,000 · cost ₩3,000~₩3,900 Hair Removal 30 products · 14 brands median ₩23,900 · cost ₩2,900~₩3,700 Body Wash & Bath 30 products · 25 brands median ₩22,800 · cost ₩2,700~₩3,500 Body Oil & Mist 30 products · 20 brands median ₩21,420 · cost ₩2,600~₩3,300 Deodorant 30 products · 15 brands median ₩15,000 · cost ₩1,800~₩2,300 Hair Colour & Perm 30 products · 19 brands median ₩14,400 · cost ₩1,700~₩2,200 Hair Styling 30 products · 19 brands median ₩18,490 · cost ₩2,200~₩2,900 Scalp Essence 30 products · 19 brands median ₩24,900 · cost ₩3,000~₩3,900 Hair Tools & Brushes 30 products · 14 brands median ₩75,900 · cost ₩9,100~₩11,800 Cleansing Tissues & Pads 30 products · 21 brands median ₩9,500 · cost ₩1,100~₩1,500 Lip & Eye Remover 30 products · 21 brands median ₩10,900 · cost ₩1,300~₩1,700 Skincare Sets 30 products · 20 brands median ₩60,700 · cost ₩7,300~₩9,400 Sun Spray & Patch 30 products · 16 brands median ₩15,600 · cost ₩1,900~₩2,400 Cleansing Devices 15 products · 5 brands median ₩89,100 · cost ₩10,700~₩13,800 Skincare Devices 30 products · 13 brands median ₩322,000 · cost ₩38,600~₩49,900